
In a global and saturated market, could festivals be a space where hype and business can be put to the test?
“Festivals have become the physical manifestation of a digital world’’, noted Live Nation L.A.’s David O’Connor, at the second International MMOI Conference, July 28 at Hotel Opus.

Sunday September 25, during Pop Montreal, OSHEAGA invited you to relax and bask in the sun to hear a set from Parlovr, drink some Bud and Smirnoff cocktails, and eat some grilled goodies.
It was awesome! See the pics here.

You better be prepared to take risks when starting up a festival these days – but offering something unique to the public is also essential.
At least, that’s what this year’s MMOI conference participants think.